BIG eCommerce Lessons from Upstart Brands

If you're working at a "big CPG" company today, you're likely losing market share to smaller upstarts online. Conditions that used to favor bigger brands have changed and the smartest small sellers have figured out how to make this work for them. Here are some BIG lessons from those upstart sellers that you can use today.

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Creating eCommerce Content That Sells

eCommerce item content can make or break your brand. It’s also one of the easiest things to get wrong. If you’re new to the eCommerce space or are looking for ways to drive more sales on your current business, start with these seven proven content tips to get the best results.

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6 Ways to Win With Amazon Sponsored Products

Creating an Amazon Sponsored Product Campaign is a powerful way to drive brand awareness, get your product in front of a wider audience, and ultimately boost sales. While there are newer and, in some ways more interesting, tools now available on Amazon, Sponsored Products are still the foundation of most Amazon marketing plans. Here are 6 tips for getting the most out of this tool.

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5 EDLC Ways to Drive Your Walmart.com Growth

Anyone who’s worked with Walmart understands just how committed they are to delivering great prices to their customers. Value is a fundamental part of the retailer’s DNA and for that reason Walmart closely scrutinizes all of their supplier costs including (sometimes especially) marketing. Marketing your online assortment can in fact be expensive, but If you’re smart and creative about it, you can get a lot of juice for just a little squeeze. Below, we’ve laid out five thrifty ways to grow your Walmart.com sales.

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How CPG Upstart Brands Are Winning On Amazon

Luckily for me, my time as a big CPG brand manager was “back in the good old days.” Back then, big brands really only worried about other really big brands (and sometimes private label). The small guys weren’t much of a threat because they didn’t have good access to the shelf, to merchandising, or to the types of media that we were able to buy at heavily-discounted volume rates. In those simpler times, the industry was primarily defined by perpetual clashes between titans: Dawn vs. Palmolive, Campbell’s vs. Progresso, and Gillette vs. Schick… Goliath vs. Goliath. Without a small miracle, there was no reliable way for upstarts to enter the arena.

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