Learn About Us | Bold Strategies

We deliver growth on eRetailers, Direct-to-Consumer (DTC) websites, and a range of media platforms.

Bold Strategies is a multi-service agency that unifies and simplifies everything you need —strategy, creative, retail media, testing and analytics — to grow your commerce business. With a focus on what works, our team initiates our signature Assess. Build. Grow. approach to develop compelling differentiation strategies and personalized plans that drive an average 27% growth for our clients in the first six months.

Our Story

Bold Strategies was founded in 2016 by Allan Peretz, a CPG expert with over 20 years of experience. After leading P&G's global direct-to-consumer (DTC) effort, he identified a need for a simpler, fully integrated eCommerce solution. In 2018, BOLD was the first firm to bring together eRetail, DTC, and acquisition marketing under one roof. This has made BOLD one of the industry’s success stories, earning it a spot on the prestigious Inc5000 list.

Bold Strategies, Inc. founded

2016

Bold's First Client Signs Up

2017

Launch of our Assess, Build, + Grow framework

2018

Bold expands from Amazon to full multi-retail

2019

Bold helps clients through COVID-19 and achieves record growth

2020

Bold recognized as one of the fastest growing companies by the Inc5000

2021

Bold launches first software - the Focus eCommerce operating system

2021

Bold launches our Bold Labs division focused on product innovation

2022

Bold begins rolls out new predictive analytics capabilities

2023

Bold names Darcy Ramler as CEO, succeeding founder Allan Peretz

2024

Our Mission

To improve the CPG industry by forging meaningful 1:1 connections between brand innovators and the shoppers they serve.

Our Values

Do you want to know what “being bold” really means? Spend some time with our people. You’ll experience the values that set us apart and create impact for our clients.

Set Course for the Highest Heights
Blaze New Trails
Face Obstacles Head On
Stay on the Right path
Never Give Up

What can BOLD do for you?

We are proven experts in our field and offer full end-to-end eCommerce and Omnichannel support. When you work with BOLD, you get strategists, a fully integrated creative department, data science division, and digital media specialists. We love what we do, and we have fun doing it!

We tailor every engagement to your needs - our range of services includes:

Channel Strategy

Digital Shelf Creative

Performance Media

Market Testing

Shopper Insights & Analytics

Partnerships

We also have partnerships with the platforms that drive our clients’ success. In addition to keeping our people up-to-date on the latest approaches, these partners provide our clients with access to cutting-edge tools and resources.

Connect with us!

Are you ready to unlock your brand's potential and elevate it to new heights? Chat with us to discover how our unique blend of art and science can help you to meet your goals. Reach out today!

Bold Strategies, Inc.

Since 2016, we’ve been blazing a trail in the digitally-influenced commerce space.