Meet Our eCommerce Strategy Experts

Great work comes from great minds and from people willing to go the extra mile. We love what we do and it shows!

Bold Leadership

Our lead team has learned about business and eCommerce on top brands including Gillette, Nestle, Pampers, Molson, and many others.

They are experts at knowing what it's like to walk in your shoes because they have been in your shoes!

Allan Peretz
Allan Peretz


An eCommerce trailblazer who has led growth globally on brands including Gillette, Old Spice, Samsung, and SK-II. Allan leads the team and our BOLD vision!

Horacio Trevino
Horacio Trevino

EVP BoldLabs

Horacio has over 20 years of experience at P&G, the world's largest CPG firm. He manages day-to-day operations and provides strategic consulting to our clients.

Matt Parry
Matt Parry

Chief Operating Officer

Matt most recently served as the head of Walmart’s Customer Experience (CX) Team. Prior to that, he spent over fourteen years with Procter & Gamble and worked as a consultant with OxfordSM.

Darcy Ramler
Darcy Ramler

EVP/Chief Revenue Officer

Darcy has worked in the apparel industry for over 15 years where she's built lasting retail relationships. Darcy leads our strategic partnerships and marketing.

Lee Esmond
Lee Esmond

Senior VP, Client Strategy

Lee has an extensive portfolio of success driving marketing, sales, and business development efforts for her integrated marketing agency and leading Fortune 500, CPG, and retailer clients.

Marcel Van Eeden
Marcel van Eeden

VP, Campaigns

Marcel leads BOLD's Retail Media team and has extensive experience in campaign optimization on Amazon, Walmart, Instacart, and other key platforms.

Cassie Wenger
Cassie Wenger

Executive Creative Director

With years of experience in shopper marketing and leading creative teams, Cassie has led major campaigns for big brands, including Mars Foods, Kraft Heinz, GSK, Sam's Club, and Walmart.

Karla White
Karla White

Sr. Director, Team Ops

With an extensive background in team building, project management, accounting, and human resources, Karla manages BOLD's core business processes.

Bold Values

These aren't just words. Our values guide everything we do from hiring to our daily interactions with clients. It's what being BOLD is all about!


The People Who Make It Happen

Alex Voska
Sr. AE, BoldLabs
Allison Nolan
Manager, Campaigns & Media
Amy Anderson
Senior Copywriter
Anna Gindes
Creative Director
Audrey Veloso
Graphic Designer
Beth Bejar
Manager, Retail Media
Bonnie Simon
Manager, Web Development
Brent Reader
Director, Technology & Web Dev
Carolina Rodriguez
Sr. Director, Retail Strategy
Casey Jacobo
Jr. Art Director
Cynthia Stuker
Creative Director
Diana Allwein
VP, Client Strategy
Floyden Quinones
Marketing Specialist
Ivan Tan
Marketing Specialist
Jackson Urhahn
Sr. Account Executive
Justin Long
VP, Creative
Justine Hamoy
Planner, Creative & Dev
Karen Pat
Manager, Retail Media
Karina Brodeth
Analyst, Bold Answers
Khrizza Deran
Marketing Specialist
Lore Mellizas
Manager, Analytics & Optimization
Matt Toutain
Sr. Director, Retail Strategy
Megan Cahill
Director, Retail Strategy
Mike Jalapan
Web Developer
Moira Manuel
Marketing Specialist
Noelle Rose
Nolan Shipley
Marketing Intern
Rocky Rojas
Manager, BOLD Solutions
Ronald Walker
Sr. Director Analytics
Sean Cuthbertson
Director, Retail Media
Shannon Brewer
Sr. Director, Retail Strategy
Silas Day
Office Manager
Sofronio Jusay
Analyst, Bold Answers
Taylor Pannell
Manager, Retail Strategy
Tyler Tatum
Director, Retail Strategy
Winfield Canque
Customer Support Specialist


36 team members


>$180 million managed

Meet With a BOLD Expert!

We'd love to get together and learn more about your brand. We've advised hundreds of business leaders and owners. Let us help you grow!

Leadership Illustration



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