Meet Our eCommerce Strategy Experts

Great work comes from great minds and from people willing to go the extra mile. We love what we do and it shows!

Bold Leadership

Our lead team has learned about business and eCommerce on top brands including Gillette, Nestle, Pampers, Molson, and many others.

They are experts at knowing what it's like to walk in your shoes because they have been in your shoes!

Allan Peretz
Allan Peretz


An eCommerce trailblazer who has led growth globally on brands including Gillette, Old Spice, Samsung, and SK-II. Allan leads the team and our BOLD vision!

Horacio Trevino
Horacio Trevino

EVP BoldLabs

Horacio has over 20 years of experience at P&G, the world's largest CPG firm. He manages day-to-day operations and provides strategic consulting to our clients.

Matt Parry
Matt Parry

Chief Operating Officer

Matt most recently served as the head of Walmart’s Customer Experience (CX) Team. Prior to that, he spent over fourteen years with Procter & Gamble and worked as a consultant with OxfordSM.

Darcy Ramler
Darcy Ramler

EVP/Chief Revenue Officer

Darcy has worked in the apparel industry for over 15 years where she's built lasting retail relationships. Darcy leads our strategic partnerships and marketing.

Cassie Wenger
Cassie Wenger

Executive Creative Director

With years of experience in shopper marketing and leading creative teams, Cassie has led major campaigns for big brands, including Mars Foods, Kraft Heinz, GSK, Sam's Club, and Walmart.

Ronald Walker
Ronald Walker

VP, Analytics & Media

Inventive and resourceful pioneer with extensive history of success in retail, consumer packaged goods, systems, and analytics serving start-ups to Fortune 500 organizations.

Karla White
Karla White

Sr. Director, Team Ops

With an extensive background in team building, project management, accounting, and human resources, Karla manages BOLD's core business processes.

Bold Values

These aren't just words. Our values guide everything we do from hiring to our daily interactions with clients. It's what being BOLD is all about!


The People Who Make It Happen

Amanda Ashley
Marketing Director
Anna Gindes
Creative Director
Beth Bejar
Manager, Retail Media
Brent Reader
Director, Technology & Web Dev
Casey Jacobo
Jr. Art Director
Cynthia Stuker
Creative Director
Diana Allwein
VP, Client Strategy
Jackson Urhahn
Sr. Account Executive
Justine Hamoy
Planner, Creative & Dev
Karen Pat
Manager, Retail Media
Karina Brodeth
Analyst, Bold Answers
Khrizza Deran
Marketing Specialist
Lesley Mabaylan
Web Developer
Logan Burks
Paid Digital Media Manager
Lore Mellizas
Manager, Analytics & Optimization
Megan Cahill
Director, Retail Strategy
Mike Jalapan
Web Developer
Noelle Rose
Rhianna Dozier
Paid Digital Media Manager
Sean Cuthbertson
Director, Retail Media
Sarah Boll
Account Executive, Solutions
Sarai Martinez
Sr. Manager, Client Strategy
Silas Day
Operations & EA Lead
Sofronio Jusay
Analyst, Bold Answers
Taylor Pannell
Manager, Retail Strategy
Tyler Tatum
Director, Retail Strategy


36 team members


>$180 million managed

Meet With a BOLD Expert!

We'd love to get together and learn more about your brand. We've advised hundreds of business leaders and owners. Let us help you grow!

Leadership Illustration



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