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BENTONVILLE, Ark., April 30, 2019 /PRNewswire/ -- Bold Retail announced today the addition of a new suite of capabilities that will help brands accelerate their Walmart.com success.

Recently, Amazon notified thousands of brands of a new packaging certification process - The Frustration Free Packaging Program. The program aims to reduce packaging waste as well as streamline the eCommerce shipping process for first party vendors on Amazon. Under the new guidelines Amazon will require that eligible products arrive to fulfillment centers in packaging that does not require any preparation or overboxes to ship to the customer.

 Bold Retail is proud to welcome Jordan Eisma to our team as a Senior Manager, Client Growth Strategy. Jordan's a native of Northwest Arkansas, a U of A graduate, and an experienced retail marketer. He brings "hands on" Walmart & Sam's Club expertise to the team having worked directly with both accounts on strategic programs. We wanted to go beyond his credentials to learn a bit more about him personally - here's what he had to say...

Creating an Amazon Sponsored Product Campaign is a powerful way to drive brand awareness, get your product in front of a wider audience, and ultimately boost sales. If you’ve never used an Amazon Pay-Per-Click (PPC) strategy before or if you want to get more bang for your buck, we’ve laid out six essential tips to follow.

Want to know how Bold Retail got its start? Arkansas Money and Politics interviewed co-founder Allan Peretz, a veteran of Fortune 50 Consumer Packaged Goods brand management and retail, to get the story.