Blog Category // Featured

Navigating the Latest Shift in Consumer Behavior: Trading Down

In the ever-evolving landscape of eCommerce, we at BOLD are continuously seeking to offer actionable insights that can ...

PODCAST: Crafting the Revival of PBR with Neal Stewart

In the latest episode of CPG Launch Leaders, we're taken on a nostalgic trip back to the early 2000s, when Pabst Blue ...

How Geo Location Advertising Keeps You Connected to Your Customer

Customers increasingly rely on their phones as powerful tools for navigation and as gateways for marketers to establish a ...

PODCAST: The Scent of Downy Single Rinse Success with Santiago Nettle

We delve into the dynamic world of product marketing, navigating its complexities and triumphs alongside Santiago Nettle, ...

PODCAST: Mastering Data-Driven Product Innovation with SmashBrand's Christy Lebor

We delve into the dynamic world of product innovation, launches, and consumer adoption curves with our guest,