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IMAGINE A ROLE THAT ALLOWS YOU TO...

If you’re like most marketers, you probably aren’t excited by the intricacies of international law. Because of recent legislation both in the United States and abroad, though, a lack of awareness can lead to gigantic penalties, potentially in the millions or even tens of millions of dollars. To avoid these expensive fines and, potentially, even more expensive damage to your company’s reputation, you need to be aware of the risks.

eCommerce has made it easier than ever for entrepreneurs to reach national and even global audiences. That's why so many Shark Tank candidates have chosen to focus there first. After 10 seasons, hundreds of companies have come through the tank and, collectively, they've taught us a lot about what it takes to succeed. 

Here are five top Shark Tank eCommerce lessons that can help you to grow your business...

In the digital age, retail is war. Changes in the landscape have empowered startups and put incumbents at risk. Nowhere is this more true than in the world of eCommerce, where fortunes can be won or lost faster than ever before. In our new Retail Recon (tm) series, we’ll be sharing “news from the front,” category by category. We’ll show you who’s winning and share the eCommerce marketing and sales tactics that are driving their results.

If you’re reading this, you’re likely already familiar with Amazon’s “bottom of funnel” pay-per-click (PPC) advertising options, like their Sponsored Products and Sponsored Brands. While these PPC options are often the foundation of your Amazon brand growth, there’s a whole other world of “top of funnel” Amazon advertising that allows you to target more finely and to express your message in more robust ways.