As eCommerce sales continue to grow at a record pace, brands are looking for ways to improve their online presence. But making the shift to eCommerce involves more than just moving your existing items online. The $3 shampoo bottle that is your best in-store seller may not retain its value when you have to package it and ship it across the country.
Read MoreWe are excited to welcome Drake Taylor to the BOLD team as our newest Director for Retail Strategy!
Read More5 Common eCommerce Mistakes That May be Limiting Your Growth
on June 24, 2020
| By Allan Peretz
|
ecommerce
I have good news and bad news for you. Which do you want first? Ok – since you insist, I’ll start with the BAD news… There is a lot that can go wrong with a brand’s eCommerce efforts. While all retail is complicated, most organizations have a much better institutional understanding of how to succeed at physical retail than they do in eCommerce. Because of this, they make big mistakes that open the door wide for more advanced competitors.
Read MoreWelcome Karina Brodeth - Analyst
on June 24, 2020
| By Karla White
|
People
We are excited to welcome Karina Brodeth to the BOLD team as our newest Analyst!
Read MoreWinning on Amazon is all about momentum: more sales = better rankings = even more sales. To enable your growth, Amazon's eCommerce marketplace offers an impressive set of deals and promotions. Sorting through all those options can be a challenge - don't worry, though... We've done it for you!
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