Latest Blog Posts

We are excited to welcome Madelyn Smith to the BOLD team as our newest Campaigns Manager!

We are excited to welcome Chris Walters to the BOLD team as our newest Retail Director!

Clients often ask us if they should be selling on the Walmart marketplace. In our latest Engineered for eCommerce webinar with Firstmovr, we discussed how to determine if Walmart's marketplace is right for your brand and how to best leverage this platform as part of your eCommerce efforts.

For many mid to large sized branded goods companies today, “third party” eCommerce marketplaces are a headache. They are messy, unpredictable, disruptive, and complicated. After focusing the last few years on learning their inner-workings, however, we’ve come to believe that marketplaces have a much bigger role to play for both big and small brands alike – especially as Amazon.com continues to limit participation in its Vendor program.

It’s happened to all of us—you’re online searching for a product when you see five listings in search results for the exact same item. Sure, the pictures and titles look a bit different, but all five seem to be the exact same 64 oz. Mama Adele Spaghetti Sauce. But if they’re all the same, why do they all have different prices? Which one is the right one to buy?