Target Search Trends to Consider in Your RMN Strategy

Search numbers supplied by Roundel show there are more searches on Target's website on January 2 than on Cyber Monday.  Brands advertising on Target should keep this in mind when pacing out budgets and optimizing campaigns in early January to take advantage of these spikes in the new year.  

The search spikes are driven by home, beauty, and food and beverage, so CPG brands are in the right position to get a sales boost.  Hardlines, in comparison, sees a decrease at this time.

Here's a few more stats to consider as you plan your January retail media on Target:

✅  January ranks as the second highest month of the year in searches, only behind November, with January 2-4 being within the top 10 days of the year in search volume

✅  January 2nd: Ranked as one of the highest days for Target.com & Target App search volume of the year, only behind Black Friday

✅  Last week of January (2 weeks before Valentine’s Day and The Big Game): Category sales start to ramp up, with top Target.com searches including snacks and candy 

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