Blog Category // Opinion

What CPG Brands Can Learn from the Latest White Paper from Walton College of Business

Retail Media has been around for as long as I have been in the shopper/retail space - but recently the explosion in ...

Retail Recon: The Kids Snack Bar Category

There are thousands of snack bars to choose from on Amazon, but did you know that just the top few players in the ...

It’s Time to Take Control: eCommerce Resellers

With the recent news of the "Lollipops Hustle" on Amazon, we thought the tips and advice outlined in this article are ...

Foundations of Email Automation on DTC Sites

Developing an email strategy can be a daunting task for any brand. There are many considerations- audiences, messaging ...

Amazon Live – Influencer Video Made Easy

More than ever, video is how eCommerce is done – and for good reason! Video conveys information and emotion in an ...