Blog Category // Opinion

What the Potential TikTok Ban Could Mean for Media Plans

Posted by Amanda Ashley, Mar 23, 2023

You've seen the headlines that the U.S. could ban TikTok in the near future. Even as the ban looms, many brands are ...

A Second Look at Third Party Selling

Posted by Allan Peretz, Feb 28, 2023

For large branded goods companies today, “third party” eCommerce marketplaces are a headache. They are messy, ...

Retail Recon: Probiotics on Amazon

Posted by Taylor Pannell, Feb 06, 2023

The Probiotics category is quite large, with monthly sales of over $75 million a month and dominated by a few significant ...

Instacart's Shoppable Beer Ad Could Mean Rethinking Your eRetail Ad Strategy

Posted by Sean Cuthbertson, Feb 02, 2023

Instacart has moved shoppable ads out of the pilot stage with a splashy, first-of-its-kind, major CPG co-marketing ...

Amazon Launches Inspire, a TikTok-Like Feed Offering "Window Shopping" Experience

Posted by Amanda Ashley, Dec 12, 2022

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