Latest Blog Posts

If you’re like most marketers, you probably aren’t excited by the intricacies of international law. Because of recent legislation both in the United States and abroad, though, a lack of awareness can lead to gigantic penalties, potentially in the millions or even tens of millions of dollars. To avoid these expensive fines and, potentially, even more expensive damage to your company’s reputation, you need to be aware of the risks.

eCommerce has made it easier than ever for entrepreneurs to reach national and even global audiences. That's why so many Shark Tank candidates have chosen to focus there first. After 10 seasons, hundreds of companies have come through the tank and, collectively, they've taught us a lot about what it takes to succeed. 

Here are five top Shark Tank eCommerce lessons that can help you to grow your business...

In the digital age, retail is war. Changes in the landscape have empowered startups and put incumbents at risk. Nowhere is this more true than in the world of eCommerce, where fortunes can be won or lost faster than ever before. In our new Retail Recon (tm) series, we’ll be sharing “news from the front,” category by category. We’ll show you who’s winning and share the eCommerce marketing and sales tactics that are driving their results.

The year 2020 was when even the best laid plans were no match for what COVID-19 had in store for everyone. The coronavirus defined everybody's direction, forcing brands to quickly adapt and adjust to rapid changes in consumer behavior.

What does the post-COVID world mean for your business?

Success on Amazon can be a double-edged sword. Brands get easy and efficient access to hundreds of millions of shoppers but their ability to build direct and lasting relationships is limited. When a brand sells on Amazon, it's Amazon that "owns" the data. Success can be fleeting - a small stumble and you can be relegated to obscurity with little opportunity to recover.