Blog Category // Opinion

What the Potential TikTok Ban Could Mean for Media Plans

You've seen the headlines that the U.S. could ban TikTok in the near future.  Even as the ban looms, many brands are ...

A Second Look at Third Party Selling

For large branded goods companies today, “third party” eCommerce marketplaces are a headache. They are messy, ...

Retail Recon: Probiotics on Amazon

The Probiotics category is quite large, with monthly sales of over $75 million a month and dominated by a few significant ...

Instacart's Shoppable Beer Ad Could Mean Rethinking Your eRetail Ad Strategy

Instacart has moved shoppable ads out of the pilot stage with a splashy, first-of-its-kind, major CPG co-marketing ...

Amazon Launches Inspire, a TikTok-Like Feed Offering "Window Shopping" Experience