Retail Recon: Scouting Out PepsiCo's New DTC Site

The pressure to break into eCommerce has been growing for years. With Amazon's meteoric rise to power, ever-shifting online consumer presence, and most recently, Walmart's ascendancy in the space, there has never been a more important time to jump in.

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How to Prep for Prime Day 2020 Like a Pro

Each year Prime Day keeps it fresh with unique offers, extended hours, and exciting events. But Prime Day 2020 will leave us guessing more than ever. In the past, Prime Day has been the pinnacle event of self-serving consumerism. Unaligned with seasonal gift-giving, it's all about fulfilling personal "wants" at fantastic prices.

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How to Design a Successful eCommerce Team

If you’re new to eCommerce or just getting started, you probably know there’s a lot to consider when designing a team. To be successful, you’ll need experts who understand the nuances of eCommerce marketing, technology, and fulfillment.

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Review: Sellozo's Advertising Automation

As cars get smarter, the more mundane parts of driving are now being handled by your car's brain. In the most advanced vehicles, pretty much every decision other than picking your destination can be handled by your car. Marketing Automation is another application of robot brains and, in many ways, very similar. It can handle all of the marketing "fine tuning" for you but you still have to pick the right destination.

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Shopify and Amazon - Even Better Together!

Success on Amazon can be a double-edged sword. Brands get easy and efficient access to hundreds of millions of shoppers but their ability to build direct and lasting relationships is limited. When a brand sells on Amazon, it's Amazon that "owns" the data. Success can be fleeting - a small stumble and you can be relegated to obscurity with little opportunity to recover.

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