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Blog Category // Opinion
Creating Cohesion: The Power of Brand Guidelines
Posted by
Joseph Mandel
,
Jul 27, 2023
As a Junior Art Director at BOLD, I design various forms of media for our diverse CPG clients. I have designed websites, ...
BOLD's Brit-Born COO on Why He Loves the Fourth
Posted by
Matt Parry
,
Jul 03, 2023
I love July 4th. I love the fireworks, I love the decorations, I love the “Americana” of it, and I obviously love the ...
What the Potential TikTok Ban Could Mean for Media Plans
Posted by
Amanda Ashley
,
Mar 23, 2023
You've seen the headlines that the U.S. could ban TikTok in the near future. Even as the ban looms, many brands are ...
A Second Look at Third Party Selling
Posted by
Allan Peretz
,
Feb 28, 2023
For large branded goods companies today, “third party” eCommerce marketplaces are a headache. They are messy, ...
Retail Recon: Probiotics on Amazon
Posted by
Taylor Pannell
,
Feb 06, 2023
The Probiotics category is quite large, with monthly sales of over $75 million a month and dominated by a few significant ...
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