Blog Category // Opinion

Navigating the Latest Shift in Consumer Behavior: Trading Down

In the ever-evolving landscape of eCommerce, we at BOLD are continuously seeking to offer actionable insights that can ...

How Geo Location Advertising Keeps You Connected to Your Customer

Customers increasingly rely on their phones as powerful tools for navigation and as gateways for marketers to establish a ...

How Brands Should Plan for Amazon Prime Video Ads

Advertisements have officially launched on Amazon Prime. Amazon first announced this new video ad tier in November, ...

The Art of Authenticity: Insights from the Winter Fancy Food Show

Ready to set your brand apart from the competition and win over loyal customers? Authenticity is the secret sauce, and ...

Walmart's InHome Replenishment Could Be a Game-Changer for CPG Brands

Walmart's recent announcement at CES 2024 regarding the development of InHome Replenishment is poised to be a ...