Your Amazon Marketing: In-House vs. Agency Model

To hire an agency or not to hire an agency—that’s a question every consumer company must answer as they seek to grow their eCommerce business. But what factors should inform this decision? And how do you know what to look for in a partner and when to make the switch? We’ve outlined five key things to consider:

Read More

Gratitude for the Year That Was...

Winter is a season of contemplation. We look back at our year, consider our successes and failures, and then resolve to do better next year. This year is different, though. It was a year filled with suffering for too many of us – health and economic troubles hit our families and communities hard. At the end of this year, I'm content to feel like a survivor but I'm also grateful for a few things...

I’m grateful that we had the opportunity to help our clients adapt, and even succeed, in difficult circumstances. Every additional dollar of revenue that we helped to protect for our clients supported the groceries, mortgage payments, and health insurance of their employees.

I’m also grateful for the amazing employees at BOLD! You adapted quickly to changing circumstances and kept your chins up as we dealt with change and increased workloads. I’m glad we were able to keep all 28 of our employees on our payroll, even as business conditions looked dire in the first half of the year. Keeping the team intact and employed was our leadership team’s sacred responsibility, and I’m proud that we succeeded.

Finally, I’m grateful for personal growth. This year taught me a lot about myself and about the people in my life. I was confronted with unexpected challenges and had to make choices that I didn't feel quite ready to make. While the chatter was all about the division in our country, I also saw lots of good around me - acts of kindness, love, and moral support that transcended differences. I have concerns for the future, but I am more optimistic than ever about our potential.

2021 will be a different year and hopefully, an easier one for all of us. I hope that in this holiday season, you’re also able to find some gratitude or at least some peace. Best wishes to you in the new year!

Read More

A Second Look at Third Party Selling

For many mid to large sized branded goods companies today, “third party” eCommerce marketplaces are a headache. They are messy, unpredictable, disruptive, and complicated. After focusing the last few years on learning their inner-workings, however, we’ve come to believe that marketplaces have a much bigger role to play for both big and small brands alike – especially as Amazon.com continues to limit participation in its Vendor program.

Read More

It’s Time to Take Control: eCommerce Resellers

It’s happened to all of us—you’re online searching for a product when you see five listings in search results for the exact same item. Sure, the pictures and titles look a bit different, but all five seem to be the exact same 64 oz. Mama Adele Spaghetti Sauce. But if they’re all the same, why do they all have different prices? Which one is the right one to buy?

Read More

Amazon Business: Is It Right For You?

With over half the US consumer eCommerce market, Amazon knows how to engage shoppers online as well as any other retailer. In 2015, they launched "Amazon Business" with the intent of translating that success into a major B2B win. The retailer now claims over $10 billion in global B2B sales annually and that 55 of the US Fortune 100 shop there. But is Amazon Business right for YOUR business? Let's have a look...

Read More