Webinar Recap: (Re)Building a Brand to Win Online

We recently hosted a two-part webinar series called “Engineered for eCommerce” as part of the firstmovr D2C Now eCommerce Summit. In it, we looked for lessons from successful brands that were engineered for eCommerce from the ground up!

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Amazon Business: Is It Right For You?

With over half the US consumer eCommerce market, Amazon knows how to engage shoppers online as well as any other retailer. In 2015, they launched "Amazon Business" with the intent of translating that success into a major B2B win. The retailer now claims over $10 billion in global B2B sales annually and that 55 of the US Fortune 100 shop there. But is Amazon Business right for YOUR business? Let's have a look...

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Who Is Marc Lore and Why Does He Matter?

 

Do Billionaires read their own press? If Marc Lore does, he must love what he's been seeing. Article after article acknowledge the impact his leadership has had on Walmart's eCommerce business and Walmart is now seen as the biggest threat to Amazon's US dominance. Accelerating sales results back that up - Walmart was already growing 30-40% under Lore's leadership and, helped by COVID, is up >70% so far in 2020. A dramatic change from the pre-Lore period...

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BIG eCommerce Lessons from Upstart Brands

If you're working at a "big CPG" company today, you're likely losing market share to smaller upstarts online. Conditions that used to favor bigger brands have changed and the smartest small sellers have figured out how to make this work for them. Here are some BIG lessons from those upstart sellers that you can use today.

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Creating eCommerce Content That Sells

eCommerce item content can make or break your brand. It’s also one of the easiest things to get wrong. If you’re new to the eCommerce space or are looking for ways to drive more sales on your current business, start with these seven proven content tips to get the best results.

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