How CPG Upstart Brands Are Winning On Amazon

Luckily for me, my time as a big CPG brand manager was “back in the good old days.” Back then, big brands really only worried about other really big brands (and sometimes private label). The small guys weren’t much of a threat because they didn’t have good access to the shelf, to merchandising, or to the types of media that we were able to buy at heavily-discounted volume rates. In those simpler times, the industry was primarily defined by perpetual clashes between titans: Dawn vs. Palmolive, Campbell’s vs. Progresso, and Gillette vs. Schick… Goliath vs. Goliath. Without a small miracle, there was no reliable way for upstarts to enter the arena.

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How to Optimize Your Portfolio for eCommerce

As eCommerce sales continue to grow at a record pace, brands are looking for ways to improve their online presence. But making the shift to eCommerce involves more than just moving your existing items online. The $3 shampoo bottle that is your best in-store seller may not retain its value when you have to package it and ship it across the country.

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10 Amazon Deals That Will Boost Your Sales

Winning on Amazon is all about momentum: more sales = better rankings = even more sales. To enable your growth, Amazon's eCommerce marketplace offers an impressive set of deals and promotions. Sorting through all those options can be a challenge - don't worry, though... We've done it for you!

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Product Reviews on Amazon: The Good, Bad, and Ugly

So you've got a beautifully designed and well-optimized Amazon listing - congrats!  Now, you need people to get people to find it. Is your pay-per-click running? Check! Marketing plan activated? Check!  Lots of reviews on your product page? Well....

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BOLD is Hiring Again!

We're growing again looking for people who want to help create the future of eCommerce! BOLD is helping the next generation of great brands win faster online. We work with our clients every step of the way from Opportunity Assessment, through Go-to-Market Strategy, and into Execution and Optimization.

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