6 Ways to Win With Amazon Sponsored Products

Creating an Amazon Sponsored Product Campaign is a powerful way to drive brand awareness, get your product in front of a wider audience, and ultimately boost sales. While there are newer and, in some ways more interesting, tools now available on Amazon, Sponsored Products are still the foundation of most Amazon marketing plans. Here are 6 tips for getting the most out of this tool.

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5 EDLC Ways to Drive Your Walmart.com Growth

Anyone who’s worked with Walmart understands just how committed they are to delivering great prices to their customers. Value is a fundamental part of the retailer’s DNA and for that reason Walmart closely scrutinizes all of their supplier costs including (sometimes especially) marketing. Marketing your online assortment can in fact be expensive, but If you’re smart and creative about it, you can get a lot of juice for just a little squeeze. Below, we’ve laid out five thrifty ways to grow your Walmart.com sales.

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How CPG Upstart Brands Are Winning On Amazon

Luckily for me, my time as a big CPG brand manager was “back in the good old days.” Back then, big brands really only worried about other really big brands (and sometimes private label). The small guys weren’t much of a threat because they didn’t have good access to the shelf, to merchandising, or to the types of media that we were able to buy at heavily-discounted volume rates. In those simpler times, the industry was primarily defined by perpetual clashes between titans: Dawn vs. Palmolive, Campbell’s vs. Progresso, and Gillette vs. Schick… Goliath vs. Goliath. Without a small miracle, there was no reliable way for upstarts to enter the arena.

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How to Optimize Your Portfolio for eCommerce

As eCommerce sales continue to grow at a record pace, brands are looking for ways to improve their online presence. But making the shift to eCommerce involves more than just moving your existing items online. The $3 shampoo bottle that is your best in-store seller may not retain its value when you have to package it and ship it across the country.

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10 Amazon Deals That Will Boost Your Sales

Winning on Amazon is all about momentum: more sales = better rankings = even more sales. To enable your growth, Amazon's eCommerce marketplace offers an impressive set of deals and promotions. Sorting through all those options can be a challenge - don't worry, though... We've done it for you!

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