PODCAST: Max Factor LIPFINITY Defies Expectation, with Heather Burgess

A groundbreaking lip color that defied convention and left the beauty industry buzzing, we’re unpacking the Max Factor LIPFINITY story.

On this episode of CPG Launch Leaders we hear from Heather Burgess, Senior Partner and CMO at Simpactful, and integral part of the launch team that brought LIPFINITY to the American market.

• Successfully launching a disruptive product with a small budget
• Overcoming consumer hesitancy through strategic marketing
• Standing out in a saturated market

Find us on Spotify, Apple, and anywhere you listen to your favorite podcasts, or click the player below to hear this episode now!