Imagine a world where you could walk down the frozen aisle at the grocery store and have your choice of delicious options that are better for you and still ready in minutes.
In this episode, we’re joined by Gail Becker, to discuss the launch of CAULIPOWER.
Gail’s breakthrough idea came in 2016 when she was trying to make cauliflower-crust pizza for her two sons, both of whom have Celiac disease. Unable to find good frozen options, she decided to launch her own great tasting, better-for-you food that just happens to be gluten-free.
Join us as we discuss:
- Launching a category-defining product in a competitive space.
- Celebrating success and learning from mistakes.
- The valuable insights you can learn when you really listen to your customers.
Connect with CAULIPOWER on social media and send a direct message referencing CPG Launch Leaders to receive a complimentary coupon for any item of your choice!
Find us on Spotify, Apple, and anywhere you listen to your favorite podcasts, or click the player below to hear this episode now!
Listen to "Caulipower: Redefining Convenience and Health in the Frozen Food Industry" on Spreaker.
