Unlock Sales Growth with Powerful CRM Strategies

Sarah Boll
Post by Sarah Boll
May 6, 2024
Unlock Sales Growth with Powerful CRM Strategies

Ready to grow your customer relationships and propel your sales to new heights? At BOLD, a robust CRM strategy is the cornerstone of any successful direct-to-consumer (DTC) growth plan for our clients. A dynamite CRM strategy is at the heart of winning customer relationships. It’s all about starting simple and building up as you go. Here's how to kick things off with a bang and keep the momentum going!

Let’s get going with the basics

Jumpstarting your successful CRM strategy starts with solid email groundwork. Here’s how to begin:

  • Warm Up Your Database: Get your existing contacts excited about what you've got to offer. The goal? Keep those conversations warm and transactions rolling.
  • Keep It Steady: Consistent messages keep your audience hooked and looking forward to what’s next.
  • Get Personal: Use what you know about your customers to send them automated campaigns tailored to different segments of your database to increase relevancy and engagement.

Key Numbers to Watch

Here’s what success looks like in numbers:

  • Open Rates: Aim for open rates higher than 15%.
  • Click-Through Rates (CTR): Target at least a 2% CTR.
  • Unsubscribe Rates: Keep these below 0.3%.
  • Increased Repeat Purchase: Enhance customer lifetime value (CLV) by encouraging repeat purchases.

Email Strategy That Packs a Punch

Create emails that make a splash:

  • Tempting Offers: Start with an enticing offer, such as 10-15% off, and experiment with different promotions to see what resonates.
  • Chat It Up: Write like you talk—engaging and full of life.
  • Call to Action: Make it pop! Use CTAs that invite interaction, like “Join us” instead of the generic “Submit.”
  • Keep It Simple: Begin with just an email address and possibly a phone number for SMS, expanding as trust builds with your audience.
  • Keep Them Coming Back: As trust grows, get even more thoughtful about who likes what.

Types of Emails

Transactional Emails 

  • Welcome Email: Hit 'send' the moment someone signs up. Roll out the red carpet and show them what you’re all about.
  • Abandoned Cart Email: Don’t let them walk away! Remind them what they’re missing and, sweeten the deal with coupons, and reinforce product benefits.
  • Post-Purchase Email: Keep the conversation going after the sale. Confirm their order, update them on shipping, and invite them back for more.

Core Marketing Emails

  • Newsletter: Share the latest and greatest with everyone or just the folks who’ll be most interested. Always be testing to find out what works best and to find precisely the right audience.
  • Promotions: Target the entire mailing list or specific segments based on engagement. Use A/B testing to refine promotional strategies.

Boosting Your CRM

  • Catch Their Eye Early: To grow your database, use homepage pop-ups, promotional landing pages, and exit-intent pop-ups.
  • Spread the Word: Promote sign-up opportunities across your social media channels to expand your reach and engage more potential customers.

With these tips, your CRM strategy will keep your customers coming back and do it with a style that’s all your own. Keep it energetic, keep it simple, and always keep it real. Here’s to relationships that last and business that booms!

Amp Up Your Game

As your CRM strategy matures, you can introduce more sophisticated techniques:

  • Say It With SMS: Short, sweet texts can make your customers feel right in the loop.
  • More Ways to Delight: As you learn more about your customers, offer them goodies they can’t resist, like deals on items that go great together.
  • Know Your Audience Even Better: Fine-tune your messages to fit what your customers like and need.

Let BOLD Propel Your DTC Strategy Forward

We're not just about crafting top-notch CRM strategies—we're a full-service agency equipped to elevate every aspect of your DTC growth. From crafting dynamic brand websites to fine-tuning UX and web development, our team is dedicated to your success. Whether you need to enhance your search engine visibility, create compelling content, or build engaging landing pages, we have the expertise to make it happen.

Ready to transform your DTC strategy and achieve remarkable growth? Connect with us at BOLD for a personalized consultation. Let’s make your brand stand out, and your business thrive. Request your consultation today!

Let’s get BOLD and get growing! 


Sarah Boll
Post by Sarah Boll
May 6, 2024
Sarah is an Account Executive on our Solutions team.