Bold's "Origin Story" Featured in AMP Magazine

Amanda Ashley
Post by Amanda Ashley
September 18, 2018
Bold's "Origin Story" Featured in AMP Magazine

Want to know how Bold Retail got its start? Arkansas Money and Politics interviewed co-founder Allan Peretz, a veteran of Fortune 50 Consumer Packaged Goods brand management and retail, to get the story.

According to Allan, the company's story begins when Lisa, his wife, started her own online business and Allan jumped in to help. “I got deeply obsessed with learning how, specifically, small upstart companies were making inroads online despite limited budgets and virtually no national recognition,” said Peretz, "Lisa and I dove deep into the rabbit hole, and after about 18 months of testing and learning, we had our own ‘battle-tested’ playbook based on what we learned and the sales to prove that it worked."

Read more here on Arkansas Money and Politics' site...

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Amanda Ashley
Post by Amanda Ashley
September 18, 2018
In addition to leading key client relationships, Amanda brings deep social media, digital, and content marketing expertise to the team. Amanda's also responsible for our external relationships with other capability providers.