Bold's "Origin Story" Featured in AMP Magazine
Want to know how Bold Retail got its start? Arkansas Money and Politics interviewed co-founder Allan Peretz, a veteran of Fortune 50 Consumer Packaged Goods brand management and retail, to get the story.
According to Allan, the company's story begins when Lisa, his wife, started her own online business and Allan jumped in to help. “I got deeply obsessed with learning how, specifically, small upstart companies were making inroads online despite limited budgets and virtually no national recognition,” said Peretz, "Lisa and I dove deep into the rabbit hole, and after about 18 months of testing and learning, we had our own ‘battle-tested’ playbook based on what we learned and the sales to prove that it worked."