Allan Peretz
Allan's an accomplished eCommerce leader with experience on brands of all sizes including SK-II, The Art of Shaving, Samsung, and Pampers. He's responsible for maintaining the strategies and "playbook" that we use to grow your business.
Articles By Allan Peretz

A Second Look at Third Party Selling

For large branded goods companies today, “third party” eCommerce marketplaces are a headache. They are messy, ...

How to Use Digital Shelf Analytics to Build Better Strategy

Your digital shelf is where your brand converts shoppers. It includes content for any digital storefront that’s owned by ...

6 Tips to Optimize Your Portfolio for the Digital Shelf

As 2022 wraps up, eCommerce sales have hit another major growth milestone. U.S. shoppers spent more than $1 trillion ...

Protect Your Brand's "Buy Now" Box on Amazon

As the holiday season hits high gear, we know that the increased buying on Amazon is likely to also usher in a wave of ...

What the Latest Amazon Ads Capabilities Mean for CPG Brands

At October’s Unboxed 2022 event, Amazon Ads