Allan Peretz

Allan's an accomplished eCommerce leader with experience on brands of all sizes including SK-II, The Art of Shaving, Samsung, and Pampers. He's responsible for maintaining the strategies and "playbook" that we use to grow your business.

Articles By Allan Peretz

A Second Look at Third Party Selling

Posted by Allan Peretz, Feb 28, 2023

For large branded goods companies today, “third party” eCommerce marketplaces are a headache. They are messy, ...

How to Use Digital Shelf Analytics to Build Better Strategy

Posted by Allan Peretz, Jan 05, 2023

Your digital shelf is where your brand converts shoppers. It includes content for any digital storefront that’s owned by ...

6 Tips to Optimize Your Portfolio for the Digital Shelf

Posted by Allan Peretz, Dec 01, 2022

As 2022 wraps up, eCommerce sales have hit another major growth milestone. U.S. shoppers spent more than $1 trillion ...

Protect Your Brand's "Buy Now" Box on Amazon

Posted by Allan Peretz, Nov 21, 2022

As the holiday season hits high gear, we know that the increased buying on Amazon is likely to also usher in a wave of ...

What the Latest Amazon Ads Capabilities Mean for CPG Brands

Posted by Allan Peretz, Nov 07, 2022

At October’s Unboxed 2022 event, Amazon Ads