Latest Blog Posts

For many mid to large sized branded goods companies today, “third party” eCommerce marketplaces are a headache. They are messy, unpredictable, disruptive, and complicated. After focusing the last few years on learning their inner-workings, however, we’ve come to believe that marketplaces have a much bigger role to play for both big and small brands alike – especially as Amazon.com continues to limit participation in its Vendor program.

It’s happened to all of us—you’re online searching for a product when you see five listings in search results for the exact same item. Sure, the pictures and titles look a bit different, but all five seem to be the exact same 64 oz. Mama Adele Spaghetti Sauce. But if they’re all the same, why do they all have different prices? Which one is the right one to buy?

We just wrapped up part three of Engineered for eCommerce, a series where we look for lessons on how to win online by studying brands that were born there. If you missed the first two installments, you can find our recaps for part one here and part two here. All three webinars were part of firstmovr’s eCommerce Summit.

Engineered for eCommerce is a two-part webinar series focused on lessons we can learn from brands that were built for eCommerce. If you haven’t already, catch the highlights from part one here.

With over half the US consumer eCommerce market, Amazon knows how to engage shoppers online as well as any other retailer. In 2015, they launched "Amazon Business" with the intent of translating that success into a major B2B win. The retailer now claims over $10 billion in global B2B sales annually and that 55 of the US Fortune 100 shop there. But is Amazon Business right for YOUR business? Let's have a look...