What if I told you there's a nutrition brand that challenged the status quo and transformed the food industry as we know it?
On this episode of CPG Launch Leaders, we unravel the incredible story of Quest. Senior Vice President of Brand Marketing Stuart Heflin tells us how they captivated a devoted following, conquered competition, and expanded beyond protein bars into uncharted territory.
Join us as we discuss:
Perseverance and resilience in the face of challenges and how they can contribute to achieving long-term success. Disrupting established norms and industries and how it can lead to growth and new opportunities.
Find us on Spotify, Apple and anywhere you listen to your favorite podcasts or click the player below to hear this episode now!
Listen to "Flipping the Macros: How Quest Revolutionized Snacks, with Stuart Heflin" on Spreaker.
