PODCAST: 5 CPG Product Launch Flops
Post by
Amanda Ashley
September 6, 2023
September 6, 2023
It’s easy to love the new, innovative, ambitious idea. But sometimes, dreams of success and innovation collide with unexpected pitfalls and unintended consequences.
On this episode of CPG Launch Leaders, co-hosts Darcy Ramler and Allan Peretz countdown their top five CPG new item failures.
Join us as we discuss:
- The importance of concept and qualitative testing
- How to better understand customer desires and emotional brand connections
- The importance of being aware of customer and category trends
Find us on Spotify, Apple, and anywhere you listen to your favorite podcasts, or click the player below to hear this episode now!
Listen to "Failure to Launch: 5 CPG New Item Flops" on Spreaker.