I asked ChatGPT if it wanted to take my job as a copywriter and here’s what it said:
It’s been about three months since OpenAI’s ChatGPT took the world by storm.
Whether ChatGPT proves your “robots are taking over the world” doomsday theory or you’ve been waiting for the day to hand over your job to a robot, the elephant in the room remains the same…
Is this AI powerhouse the beginning of a slow death of authentic creativity? Is it a threat to millions of jobs worldwide? Or will AI be a partner that helps us to do our work more efficiently?
Instead of making assumptions about ChatGPT’s intentions, I decided to reach out to interview the AI.
After many attempts to schedule a conversation with ChatGPT and finding out from their secretary that they were “at capacity” and unavailable to chat, I finally had the opportunity to sit down with the AI to hear what they had to say about the future of AI generation and copywriting.
Noelle: Thank you for joining me today, ChatGPT. You could be writing college thesis papers or Mint Mobile ads, so I'm grateful for you taking the time. How are you doing today?
ChatGPT: You're welcome! As an AI language model, I don't have feelings or emotions, but I'm always ready and available to help you with any questions or tasks you may have. So, feel free to ask me anything you need assistance with.
Noelle: Great! So let's jump right in! I'm very impressed with the content you've been generating. You wrote me an Olivia Rodrigo-style song about French fries and it's all I'm singing these days. How did you get so smart in just three months?
ChatGPT: Thank you for the kind words! As an AI language model, I was trained on a large corpus of text data from the internet, books, and other sources, using deep learning algorithms. This training allows me to generate responses and create content based on patterns and structures found in the data I was trained on.
However, I wouldn't necessarily say that I am "smart" in the traditional sense of the word, as I don't have the ability to reason, think, or learn like a human does. Instead, I rely on the data and patterns in the text I was trained on to generate responses and create content.
That being said, I'm always learning and improving based on the interactions I have with users like you, so please feel free to ask me any questions or give me any feedback you have.
Noelle: "Smart" is certainly the word that's been used to describe you across many industries. Some people are even feeling intimidated by your recent rise to fame, fearing that your services have the potential to replace jobs. What's your take on this?
ChatGPT: As an AI language model, I was designed to assist and enhance human capabilities, not replace them. My purpose is to provide helpful and accurate information, generate content, and assist with tasks, all while augmenting human abilities and freeing up time for people to focus on higher-level thinking and creativity.
While it's true that AI and automation have the potential to automate certain jobs and tasks, it's important to remember that new technologies have historically created new job opportunities and industries. AI can assist with routine and repetitive tasks, allowing humans to focus on more complex and creative work. Additionally, AI can help improve the quality and speed of decision-making in many industries, leading to greater efficiency and productivity.
It's important for us to embrace and utilize AI as a tool to enhance our capabilities and achieve better outcomes, while also being mindful of the potential impacts on employment and ensuring that we have policies and programs in place to support workers in transitioning to new roles and industries.
Noelle: I'm a copywriter at an eCommerce agency and you've given me incredibly creative thought starters to continue growing our brands. What benefit would you say copywriters have by using ChatGPT in the eCommerce space?
ChatGPT: There are many potential benefits for copywriters in the eCommerce space to use ChatGPT. Here are a few examples:
Idea generation: ChatGPT can be a great tool for generating fresh and creative ideas for product descriptions, ad copy, and other marketing materials. By inputting a few keywords or phrases related to your product or brand, ChatGPT can generate a variety of suggestions and prompts to help you get started.
- Writer's block: If you're ever feeling stuck or experiencing writer's block, ChatGPT can help provide inspiration and get your creative juices flowing again. Sometimes all it takes is a little nudge in the right direction to break through a mental block and start generating great ideas.
- Time-saving: Writing copy can be a time-consuming process, especially if you're trying to come up with multiple variations or test different messaging. ChatGPT can help speed up the process by generating multiple options and variations for you to choose from or build upon.
- Consistency: Maintaining consistent messaging and tone across multiple channels and platforms can be challenging, especially if you're working with a large team or multiple clients. ChatGPT can help ensure that your messaging is consistent and on-brand by providing suggestions and guidelines for tone, style, and messaging.
Overall, ChatGPT can be a valuable tool for copywriters in the eCommerce space, helping to streamline the writing process, generate new ideas, and maintain consistent messaging and branding.
Noelle: Wow! Love the examples you provided. You're not trying to take my job as a copywriter, are you?
ChatGPT: Absolutely not! As an AI language model, I don't have personal motivations or desires. My goal is to assist and support human users in various tasks and endeavors, including writing, without trying to replace them.
While AI can automate some routine tasks and help with idea generation, copywriting requires creativity, insight, and understanding of the target audience that only humans possess. AI can be a useful tool for copywriters to enhance their work and improve efficiency, but it cannot replace the human touch and expertise that is necessary for great copywriting.
Noelle: I appreciate you reaffirming the need for my profession. I feel seen. For the copywriter who is hesitant to accept your services as a tool, could you write me a short, two-sentence pitch as to why they should use ChatGPT?
ChatGPT: "Get inspired and save time with ChatGPT's creative writing prompts and AI-powered copy suggestions. Elevate your writing and streamline your workflow with this powerful tool."
Noelle: You had me at "get inspired and save time". ChatGPT, thank you for taking the time today. I'm sure we'll be chatting again very soon.
ChatGPT: You're welcome! It was a pleasure chatting with you, and I'm always here to assist you whenever you need me. Don't hesitate to reach out if you have any more questions or tasks you need help with. Have a great day!
Daft Punk probably said it best… this AI tool is working harder, better, faster, stronger.
My white flag is raised. And if everything ChatGPT said was true — you know, the part where it reassured me that it doesn’t want to take my job — I look forward to continuing to utilize ChatGPT to challenge creativity, save time and brain power, and take messaging strategy to the next level.