Client Spotlight: Cleancult Launches New Product Line with “All Hail Aluminum” Media Campaign

Cleancult has made another significant move towards sustainability in the cleaning industry by introducing a new range of home care products in refillable aluminum bottles. This initiative marks a major step in reducing plastic waste in cleaning routines. The company's CEO and Co-Founder, Ryan Lupberger, emphasized the importance of convenience and access to encourage plastic waste reduction. 

This new offering includes dish soaps, all-purpose cleaners, and hand soaps prepackaged in aluminum bottles, which can be refilled and reused. These products expand Cleancult's line, which features its patented paper-based refill cartons that effectively eliminate 90% of plastic waste from cleaning rituals. These innovative products are now available at select Walmart and Albertsons stores, aligning with both retailers' sustainability efforts.

Cleancult's expansion into the mainstream market with refillable aluminum bottles reinforces its commitment to the "refill over landfill" approach. 

We’re proud to be an agency partner with Cleancult, building and launching a full-scale media campaign for these new products, including paid social media efforts, search engine marketing, and retail media campaigns.

Congratulations to Cleancult, and be sure to check these new products online at Walmart and Albertsons!

Learn more about Cleancult’s innovative product launch here.

How do you get a launch strategy like Cleancult? Connect with our team to discover how the BOLD approach can transform your next product launch!