Blog Category // cpg brands

Instacart's Shoppable Beer Ad Could Mean Rethinking Your eRetail Ad Strategy

Instacart has moved shoppable ads out of the pilot stage with a splashy, first-of-its-kind, major CPG co-marketing ...

How to Use Digital Shelf Analytics to Build a Better Online Strategy

Your digital shelf is where your brand converts shoppers. It includes content for any digital storefront that’s owned by ...

Retail Recon: Gourmet Cookies on Walmart.com

Gourmet cookies are a niche, high-sales-opportunity product inside the vast Cookies category on Walmart.com. While search ...

Power Up Your eCommerce with Video

Did you know that video is now the most popular way that shoppers ...