Blog Category // cpg brands

Instacart's Shoppable Beer Ad Could Mean Rethinking Your eRetail Ad Strategy

Posted by Sean Cuthbertson, Feb 02, 2023
Instacart has moved shoppable ads out of the pilot stage with a splashy, first-of-its-kind, major CPG co-marketing ...

How to Use Digital Shelf Analytics to Build a Better Online Strategy

Posted by Allan Peretz, Jan 05, 2023
Your digital shelf is where your brand converts shoppers. It includes content for any digital storefront that’s owned by ...

Retail Recon: Gourmet Cookies on Walmart.com

Posted by Amanda Ashley, Dec 20, 2022
Gourmet cookies are a niche, high-sales-opportunity product inside the vast Cookies category on Walmart.com. While search ...

Power Up Your eCommerce with Video

Posted by Allan Peretz, Aug 04, 2021
Did you know that video is now the most popular way that shoppers ...

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