Retail Recon: Scouting Out PepsiCo's New DTC Site

The pressure to break into eCommerce has been growing for years. With Amazon's meteoric rise to power, ever-shifting online consumer presence, and most recently, Walmart's ascendancy in the space, there has never been a more important time to jump in.

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Retail Recon: The Beard Oil Category

It may seem like a hip trend, but the history of beard oil dates back to ancient times. It makes sense when you think about it. Men have been able to grow facial hair since

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Retail Recon: Shampoo & Conditioner

For the 2nd installment of Retail Recon, we’ve taken a plunge into a category with a rich history and plenty of sophisticated competition: Hair Care. Let’s take a look at who’s winning, how they're winning, and what we can learn about eCommerce from their examples.

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Retail Recon: The Protein Bars Category

In the digital age, retail is war. Changes in the landscape have empowered startups and put incumbents at risk. Nowhere is this more true than in the world of eCommerce, where fortunes can be won or lost faster than ever before. In our new Retail Recon (tm) series, we’ll be sharing “news from the front,” category by category. We’ll show you who’s winning and share the eCommerce marketing and sales tactics that are driving their results.

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