The Modern Retail Battlefield: Lessons from the Front

Depending on your brand’s situation, today’s rapidly changing retail landscape can either be exhilarating or a source of stress. As a former soldier who’s been on the “front lines” of retail & eCommerce for the past two decades, the changes are very familiar to me – they mirror what’s happened on the battlefield. By understanding the parallels between Modern Retail and Modern Warfare, I’m convinced that you can better understand your situation and act more effectively. Here’s my take…

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