How to Prep for Prime Day 2020 Like a Pro

Each year Prime Day keeps it fresh with unique offers, extended hours, and exciting events. But Prime Day 2020 will leave us guessing more than ever. In the past, Prime Day has been the pinnacle event of self-serving consumerism. Unaligned with seasonal gift-giving, it's all about fulfilling personal "wants" at fantastic prices.

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Battle Lines: Walmart and Amazon

This week, the ongoing war between Walmart and Amazon "went nuclear." Walmart, in response to Amazon's previous announcement of 1-day Prime shipping, committed to their own launch of free 1-day shipping. While initially limited to select markets, the retailer confirmed intent to reach 75% of the US population this year. While both announcements stunned industry analysts, this battle is only the latest in an ongoing war between the titans.

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