Who is Cassie Wenger? Learn more about BOLD's ECD!
We are excited to welcome Cassie Wenger to the BOLD team. We wanted to get to know more about Cassie in her own words. Here's what she had to say…
Cassie has over fifteen years of experience in shopper marketing, eight years of leading creative teams, and has led major campaigns for big brands, including Mars Foods, Kraft Heinz, GSK, Sam's Club, and Walmart.
In her new role as BOLD's Executive Creative Director, she will lead BOLD's entire Creative and Web Development team, representing roughly one-third of the company. In addition to her responsibilities, she will also provide strategic advice to clients to help shape Digital Shelf, Acquisition Marketing, and other efforts.
Where do you call home?
Bella Vista, Arkansas
Why did you decide to join BOLD Strategies?
I decided to join BOLD to be part of building a solid and unique offering that makes it easier for any company, big or small, to go to market and connect meaningfully with its customers.
What's the first thing you ever bought on Amazon.com? What does that say about you?
I purchased a first edition copy of "The Clan of the Cave Bear" for my mom for Christmas. I'd like to think it indicates that I'm a giver and that I will go to great lengths (which online shopping was at the time! So scary!) to care for those I love and for whom I am responsible.
What is that one song that's the soundtrack to your life? If you're not a music lover, what's your favorite book?
"Seek and Destroy" by Metallica
If you could hop on a plane and not have to worry about expenses, where would you go?
Greece, then Italy
"I'm happiest when I'm..."
I'm happiest when I'm cuddled up on the couch with my tiny family.
"People would be surprised to know that…"
I don't like balloons.