Blog Category // Opinion (2)

The Art of Authenticity: Insights from the Winter Fancy Food Show

Ready to set your brand apart from the competition and win over loyal customers? Authenticity is the secret sauce, and ...

Walmart's InHome Replenishment Could Be a Game-Changer for CPG Brands

Walmart's recent announcement at CES 2024 regarding the development of InHome Replenishment is poised to be a ...

Creating Cohesion: The Power of Brand Guidelines

As a Junior Art Director at BOLD, I design various forms of media for our diverse CPG clients. I have designed websites, ...

BOLD's Brit-Born COO on Why He Loves the Fourth

I love July 4th. I love the fireworks, I love the decorations, I love the “Americana” of it, and I obviously love the ...

What the Potential TikTok Ban Could Mean for Media Plans

You've seen the headlines that the U.S. could ban TikTok in the near future. Even as the ban looms, many brands are ...