Recent Posts by Lindsey Pruitt

5 Ways Having a Strong Content Strategy Drives Retail Sales

As huge chains like Sears and Toys “R” Us become vacant retail relics, there’s been considerable speculation about the death of physical retail. Despite these recent changes to the retail landscape, however, in-store sales still have the potential to flourish in the digital age (as many “digital first” brands are proving). The brands that succeed today are those that use eCommerce to enhance their physical store experience, and vice versa. We’ve laid out five ways to use eCommerce marketing strategies to boost your brick-and-mortar sales.

Read More

Your Amazon Marketing: In-House vs. Agency Model

To hire an agency or not to hire an agency—that’s a question every consumer company must answer as they seek to grow their eCommerce business. But what factors should inform this decision? And how do you know what to look for in a partner and when to make the switch? We’ve outlined five key things to consider:

Read More