5 Ways to Use This Year's Remaining Budget for 2024 eCommerce Success

For CPG brands, 2024 promises to be a year of unprecedented opportunities and challenges. As this year draws to a close, many marketing and sales teams find themselves planning for the year ahead and looking for ways to bolster sales and drive growth.   Let’s explore five innovative ways to partner with BOLD and invest remaining 2023 budget now for 2024 success.  

Do a deep dive into your category and top competitors.  

BOLD will do a comprehensive assessment of your category and its top brands on Walmart and Amazon.  These assessments include portfolio analysis, communication & pricing strategy, ratings and reviews, and listing quality. Assessment will uncover insights and opportunities for differentiation to ensure your eRetail presence is best in class. 

Optimize your top PDPs.

Let our team overhaul the content on your top Amazon or Walmart listings with data-driven creative and keyword-rich copy that will connect with customers, win the click, and get the sale.

BOLD’s PDP optimization plans include keyword research, content & copy development, and setup.

Audit and improve your DTC website for search engine optimization. 

This brand site audit will identify underleveraged opportunities in the path to conversion on your current website, and provide strategic keyword research to identify winning terms for copy and media.  BOLD’s keyword strategy marries ownable brand terms with SEO – identifying ownable and high-value niches.

Refresh your PDPs and media campaigns with video.

Video assets can be one of the most influential and informative parts of your sales funnel strategy.  To prepare for 2024, Bold can create new video assets for you from storyboard through development to be used across your media executions on Amazon, social media, display, etc. 

Build a keyword strategy for your 2024 business goals.

Effectively leveraging retail media keyword methodology creates better connections with potential customers and increases visibility on e-commerce platforms, ultimately driving more sales and revenue.

BOLD’s playbook for strategic keyword analysis includes tools, machine learning, and analytics for quickly researching and determining which keywords specific to your brand will give your business the biggest boost.

Let’s get started.

These investments can revitalize your CPG brand online presence and secure a future sales acceleration.  By taking steps that focus on research and insights, creative overhauls, and a fresh SEO approach, you’ll supercharge your eCommerce success in 2024 and help you navigate the ever-evolving digital marketplace. 

Get in touch with BOLD today to customize a quote and timeline for your brand!