Assessing the Landscape

eCommerce Marketing Strategy: Understanding Category Whitespace


Big categories aren't always attractive and, conversely, small niches can sometimes be the most profitable places to play. Whether you're launching your first item or managing a portfolio of 100s of SKUs, you need to know where to place your bets so that you can make the best of limited resources.


To help you decide, we will combine sales trend analysis and SEO competitiveness to show you which parts of your category are oversaturated and which are ripe for the picking. This will help you make smarter distribution, merchandising, and marketing decisions.


Flavor Analysis


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