To achieve this, they partnered with BOLD to transform their brand website into a direct-to-consumer (DTC) platform, revamp their digital shelf for stronger conversion and leverage retail media to accelerate growth.
In addition to identifying and highlighting the brand’s use of citric acid as a significant differentiator, BOLD strategically targeted audiences struggling to clean hard water spots—a chore citric acid is uniquely qualified to tackle— helping expand the brand’s market position.
