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Welcome Travis Southard - Director, eCommerce Strategy


Bold Retail is proud to welcome Travis Southard to our team as the Director of eCommerce Strategy! Travis is an experienced strategic marketer and consultant with experience at Tyson, Collective Bias, New Creature, and more. In his new role, Travis will work with top clients to accelerate their eCommerce growth using the full suite of Bold Retail capabilities. So, who is Travis Southard and what's he all about? Here's what he had to say...


What's your home town?

The Woodlands, Texas - a suburb on the north side of Houston, TX


Why did you decide to join Bold Retail?

For many months I have been following the journey of the Bold Team. After seeing the tremendous growth and evaluating the work they execute, I knew this was something I wanted to be included in.


What's the first thing you ever bought on What does that say about you?

Meguiar's Boat Cleaner - in college, I detailed boats to bring in some extra cash. After researching and reading forums for the best products, I came across this particular one. The problem was, no retail store in Arkansas had it in stock! I quickly realized the convenience and ease of using Amazon.


What's your favorite book?

Why We Buy


What's your favorite place?

Crested Butte, CO


"I'm happiest when I'm..." 

Hanging out on the lake with my wife and dogs. I love the water! Water skiing, wake surfing or cruising to the next hangout spot, it's tough to beat a day on the lake!


"People would be surprised to know that..."

I was walk-on athlete for the University of Arkansas Track and Field team.