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Welcome Hillary McKoin - Sr Director, Campaigns

    

We are excited to welcome veteran marketer Hillary McKoin to the BOLD team as our newest Senior Director of our Campaigns and Answers teams!

For over 20 years, Hillary has assisted small businesses, high growth startups, non-profit organizations, and major brands, including Tyson, Jimmy Dean, Cottenelle, and Huggies with their online growth. This self-described farm girl from Louisiana now lives in downtown Fayetteville with her husband Chris and their bunny rabbit, Daisy.  

Here's a bit more about Hillary in her own words...

What's your hometown?

Jones, Louisiana. Most would say it’s so small that it doesn’t even qualify as a town. Jones is a tiny farming community on the Mississippi River Delta in the northeast corner of the state.  

Why did you decide to join Bold Strategies?

Having worked in eCommerce for many years, I was pleasantly surprised by the unique business model. I’ve never seen an eCommerce solution that truly checks all the boxes for their clients. After meeting the talented leaders of BOLD and seeing their passion, it was an easy decision to join the team. I feel privileged to be a part of this team as we work with our clients to influence the future of eCommerce.       

What's the first thing you ever bought on Amazon.com? What does that say about you?

Wow! That was a walk down memory lane. In 2008 I purchased an art history textbook for a graduate course I was taking. This shows my passion for education and learning. At the time, I was interested in the possibility of teaching art courses and wanted to learn more. 

What's your favorite book?

Wuthering Heights. I’m fascinated by Emily Bronte’s background and how she was able to dream up such a creative story given her introverted lifestyle. 

What's your favorite place?

North Louisiana.

"I'm happiest when I'm..."

In Louisiana with the family either on the farm around a bonfire, or riding UTVs through the countryside.  

"People would be surprised to know that..."

I was an owner in a sustainable organic shrimp farm in Southeast Arkansas in my early twenties. The shrimp were saltwater gulf shrimp raised in inland ponds. It was a wild ride, and the best business education that I could’ve ever received. 

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