We are excited to welcome Daina Lind to the BOLD team as our new Senior Director of Campaign Strategy!
Daina is a classically-trained CPG brand marketer with brand leadership experience at P&G, Coty, and SC Johnson. In her new role, Daina will lead acquisition marketing campaigns for our clients from persona identification through campaign execution and measurement.
But there's more to Daina's story "beyond the resume"... We asked her to share a bit more and here's what she had to say!
What’s your home town?
Demarest, New Jersey. A small suburb outside New York City, just 10 miles north of the George Washington Bridge.
Why did you decide to join Bold Retail?
After spending almost 10 years at huge consumer products companies working on some amazing megabrands, I am extremely excited to join a young, dynamic, entrepreneurial company where I can help several brands develop aggressive growth plans. The strong leadership and team made the decision an easy one!
What's the first thing you ever bought on Amazon.com? What does that say about you?
Interesting question. I apparently ordered some cat litter products on Amazon in 2009. We had just welcomed our bengal cat, Nala, to the family!
What's your favorite book?
How to Raise an Adult (#momlife)
What's your favorite place?
"I'm happiest when I'm..."
I just asked my husband this question and he quickly responded “asleep.” He’s not wrong… I treasure it.
"People would be surprised to know that..."
I was the high school national champion in the javelin throw.