Back to Blog

Welcome Atal Patel - VP of Solutions & Partnerships!


We're delighted to welcome Atal Patel to the Bold Retail team in a newly created role, VP of Solutions and Partnerships! In this role, Atal will play a leading role in the definition of our service offerings and in the establishment of new strategic relationships. Atal has over a decade of eCommerce and Digital Marketing experience at leading companies including Kimberly Clark, Triad Digital Media, Brandshare, and others. Here's some more of Atal's story...

What's your home town?

Chicago, Illinois Suburbs then Tampa, Florida and Northwest Arkansas has been home for the last 7 years.


Why did you decide to join Bold Retail?

I’ve been working in digital marketing and retail for the last 15+ years across Agency, Supplier and to drive marketing innovation. I have been very impressed with the ground breaking programs that Allan and team have built thus far and their commitment to pushing the envelope. Allan and Horacio’s combined expertise in CPG, eCommerce and agency globally is best in class and I’m excited for the journey!  


What's the first thing you ever bought on What does that say about you?

A Seinfield and Curb Your Enthusiam Box set. I tend to have a sarcastic and funny side to me. 


What's your favorite book?

I have an old book collection spanning from the late 1800s everything from old history to travel non-fiction.


What's your favorite place?

Santorini Greece and Turks & Caicos Islands


"I'm happiest when I'm..." 

When I’m travelling to unique places especially across Europe and meeting new people


"People would be surprised to know that..."

I love vintage furniture, vinyl and old trunks, pianos and Edison phonographs.


New call-to-action