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Thomas Tessmer -Bold Retail Partner & Insights Advisor


We're delighted to have Thomas Tessmer on the Bold Retail team as a Partner and as our Insights Advisor. Tom has two decades of experience in market research, analytics, business strategy, and consulting.

In his role with Bold, Tom advises clients on "where to play" and "how to win" in eCommerce. He also develops systems and processes to monitor and optimize client marketing and overall business performance.

We wanted to get to know Tom better so we asked him some questions...


What's your home town?

Wisconsin Rapids, WI

Why did you decide to join Bold Retail?

Ecommerce has changed how companies connect with customers. It has introduced new tools and new rules that can be bent and broken. As part of Bold Retail, I hope we enable good companies selling good products to effectively compete against other entities willing to use black hat tactics to manipulate and mislead customers.

What's the first thing you ever bought on Amazon? What does that say about you?

A Black & Decker iron and cookbook by Ina Garten, bought on 20 December 2005 as last-minute Christmas presents for my wife. As you can tell, I’m obviously a true romantic.

What's your favorite book?

The Bible - I’ve found it to be the best description of the human condition and how to cope with it, providing lessons that are understood in a moment, but practiced over a lifetime.

What's your favorite place?

Wherever I can be with my family…ideally on an adventure to a foreign land. Here's a picture of my son and I in Nepal on the way to Everest.

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"I'm happiest when I'm…”

…the dumbest person in the room…or any uncomfortable situation that is forcing me to learn and grow.

"People would be surprised to know that I…”

...have suffered from anhedonia most of my life.