Choosing the Right Partner for Amazon Programmatic Media (DSP)

If you’re reading this, you’re likely already familiar with Amazon’s “bottom of funnel” pay-per-click (PPC) advertising options, like their Sponsored Products and Sponsored Brands. While these PPC options are often the foundation of your Amazon brand growth, there’s a whole other world of “top of funnel” Amazon advertising that allows you to target more finely and to express your message in more robust ways.

Read More

Welcome Taylor Pannell - Manager, Retail Strategy

We are excited to welcome Taylor Pannell to the BOLD team as our newest Manager for Retail Strategy!

Read More

How to Design a Successful eCommerce Team

If you’re new to eCommerce or just getting started, you probably know there’s a lot to consider when designing a team. To be successful, you’ll need experts who understand the nuances of eCommerce marketing, technology, and fulfillment.

Read More

Maximizing Your Brand’s “Star Power” on Amazon

Getting your brand onto Amazon is a great step toward better retail sales, but it comes with no guarantees. Amazon has literally millions of competing sellers, and if your brand doesn’t stand out, you’re not going to see a whole lot of action. To win, you need to give your brand “star power”. You need to make it shine. Here’s how!

Read More

Setting Up Amazon FBA as Your Shopify Fulfillment Engine

Last year, we discussed all of the great ways that you can get Amazon and Shopify to work together. In this article, we're going to go a bit deeper into one important element of this - fulfillment. Here's how Amazon can help you to pick, pack, and ship orders for your Shopify store!

Read More