Maximizing Your Brand’s “Star Power” on Amazon

Getting your brand onto Amazon is a great step toward better retail sales, but it comes with no guarantees. Amazon has literally millions of competing sellers, and if your brand doesn’t stand out, you’re not going to see a whole lot of action. To win, you need to give your brand “star power”. You need to make it shine. Here’s how!

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Setting Up Amazon FBA as Your Shopify Fulfillment Engine

Last year, we discussed all of the great ways that you can get Amazon and Shopify to work together. In this article, we're going to go a bit deeper into one important element of this - fulfillment. Here's how Amazon can help you to pick, pack, and ship orders for your Shopify store!

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The Two eCommerce Metrics You Should Be Using to Measure Your Success

eCommerce success is always built on a foundation of data. The right data not only helps you to understand how you're performing, but it also guides future strategy revealing opportunities that you may never have identified on your own including new product ideas, new targeting strategies, and merchandising approaches.

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Bold Retail Seeks Strategic Creative Director

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Review: Sellozo's Advertising Automation

As cars get smarter, the more mundane parts of driving are now being handled by your car's brain. In the most advanced vehicles, pretty much every decision other than picking your destination can be handled by your car. Marketing Automation is another application of robot brains and, in many ways, very similar. It can handle all of the marketing "fine tuning" for you but you still have to pick the right destination.

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