Retail Recon: The Protein Bars Category

In the digital age, retail is war. Changes in the landscape have empowered startups and put incumbents at risk. Nowhere is this more true than in the world of eCommerce, where fortunes can be won or lost faster than ever before. In our new Retail Recon (tm) series, we’ll be sharing “news from the front,” category by category. We’ll show you who’s winning and share the eCommerce marketing and sales tactics that are driving their results.

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Choosing the Right Partner for Amazon Programmatic Media (DSP)

If you’re reading this, you’re likely already familiar with Amazon’s “bottom of funnel” pay-per-click (PPC) advertising options, like their Sponsored Products and Sponsored Brands. While these PPC options are often the foundation of your Amazon brand growth, there’s a whole other world of “top of funnel” Amazon advertising that allows you to target more finely and to express your message in more robust ways.

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Retail Recon: 3 Strategies for Brands to Keep Winning Post-COVID

The year 2020 was when even the best laid plans were no match for what COVID-19 had in store for everyone. The coronavirus defined everybody's direction, forcing brands to quickly adapt and adjust to rapid changes in consumer behavior.

What does the post-COVID world mean for your business?

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Setting Up Amazon FBA as Your Shopify Fulfillment Engine

Last year, we discussed all of the great ways that you can get Amazon and Shopify to work together. In this article, we're going to go a bit deeper into one important element of this - fulfillment. Here's how Amazon can help you to pick, pack, and ship orders for your Shopify store!

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Shopify and Amazon - Even Better Together!

Success on Amazon can be a double-edged sword. Brands get easy and efficient access to hundreds of millions of shoppers but their ability to build direct and lasting relationships is limited. When a brand sells on Amazon, it's Amazon that "owns" the data. Success can be fleeting - a small stumble and you can be relegated to obscurity with little opportunity to recover.

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