Multi-Retail eCommerce - Are You Ready?
In 2019 and even the first half of 2020, winning at eCommerce was "simple" for CPG brands - Amazon and Walmart represented nearly half of the eCommerce market and it looked like their share would grow. Direct-to-Consumer selling was still largely the domain of upstart brands who didn't have enough access to big retail.
Today, brands are struggling with a much more complicated landscape - in addition to Amazon and Walmart, they now need strategies for Instacart and other post-COVID victors as well as new opportunities like GoPuff.
eCommerce success in 2021 means BRILLIANT STRATEGY, CONTENT, and RETAIL MEDIA deployed "at scale" to...
- The Big 5 eCommerce Retailers: The short list includes (ordered by traffic) - Amazon.com, Walmart.com, Instacart.com, Target.com, and Kroger.com. Each of these gets 50 million or more online visitors per month and earns $10s or $100s of millions in online sales.
- Emerging eTailers: Other established retailers like Shop Rite, Costco, and CVS have redoubled their eCommerce efforts in 2021 with new programs. and opportunities Other retailers and marketplace have also come into the picture including Shipt and GoPuff. They will continue to gain share and growth-oriented brands need to "stake their claims."
- Direct-to-Consumer: Even if your business is primarily retail, your brand website will continue to be a source of credibility and consumer data for you if used properly. Your most loyal shoppers will also want to buy there - why not let them? Big companies like Pepsi, Nestle, and P&G are all prioritizing this channel in 2021.
Since we started BOLD 5 years ago, our focus has been multi-retail. We've built the team, processes, and software that can help you win in every channel that matters to your brand. In addition to working with proven CPG experts, our clients get the benefit of the best tools including Salsify, Kenshoo, and Focus (BOLD's exclusive multi-retail dashboard).
Let us to help you win in more places, more easily! If you're an existing client, let's explore how we can scale your program further to more retailers or to your own DTC site. If you're new to BOLD, we'd love to conduct a free Strategy Session with you!