Can Your eCommerce Partner 'Connect the Dots' for You?

Per eMarketer, eCommerce will represent a massive $909 billion this year! More than ever, the opportunity is multi-retail - Walmart, Target, Costco, Kroger, and others are all growing at double-digit rates. In 2021, brands need partners who can support them across retail...

The problem is the agency space is incredibly fragmented. Time-starved managers end up having to be the "connective tissue" between their Amazon agency, their Walmart agency, their web developers not to mention their Search and Social partners who increasingly drive traffic to retail.

It's time for multi-retail eCommerce providers. Here's why!

• They Can Provide Unbiased Opinion on Budget Allocation: When an agency is responsible for just one eRetailer or marketing channel, they tend to overestimate the benefits of that channel and underestimate the importance or even relevance of other eRetailers. As such, it is up to the company or brand to remove bias. This is hard to do, though, when you're getting different and inconsistent data from each partner! It's even harder when your own internal structure prevents you from breaking silos - for example, when Search and Retail Media are owned by different teams. A single partner that works across media and distribution channels is more able to help brands "double down" on the investments that are working best and avoid those that have stopped being effective.
  
  
• They Are Able to Capitalize on Trends Across Platform: The “tunnel-vision trap” is defined as fixating on a single vision of something that ultimately distracts one from an emerging situation in the present. It is important, especially in the disruptive world of eCommerce, to see above the trees; to spot the trends happening on one platform and quickly apply them in others where fitting.  New keyword strategies that are revealed in Amazon test & learn campaigns, for example, may also have great potential in your Walmart and even Google campaigns. Cross-shopping behavior on Instacart, for example, might influence your Shipt distribution strategy.
  
  Being able to see how your company or brand is performing across the whole of the eCommerce landscape allows for superior testing, better application of learnings, timely movement of resources, and greater knowledge of your shopper. Only agencies with a holistic view can bring these insights to light and practice.
  
  
• They Use Your Time More Efficiently: If you're like most CPG managers, your time is your most precious resource. You need less meetings, not more. When you have too many dashboards, apps, and shared drives to log into, life becomes more complicated rather than easier. An integrated eCommerce provider brings it all together for you so that you can focus where it matters most - on your brand's growth!

Since the beginning, BOLD has been focused on integrated eCommerce. We're the only partner that brings together top US retailers, Direct-to-Consumer, Search, and Social.

We would love to talk more in-depth about Bold’s holistic approach.  Schedule your free strategy session today!