Recent Posts by Travis Southard

 

Retail Recon: The Beard Oil Category

It may seem like a hip trend, but the history of beard oil dates back to ancient times. It makes sense when you think about it. Men have been able to grow facial hair since

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Maximizing Your Brand’s “Star Power” on Amazon

Getting your brand onto Amazon is a great step toward better retail sales, but it comes with no guarantees. Amazon has literally millions of competing sellers, and if your brand doesn’t stand out, you’re not going to see a whole lot of action. To win, you need to give your brand “star power”. You need to make it shine. Here’s how!

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Battle Lines: Walmart and Amazon

This week, the ongoing war between Walmart and Amazon "went nuclear." Walmart, in response to Amazon's previous announcement of 1-day Prime shipping, committed to their own launch of free 1-day shipping. While initially limited to select markets, the retailer confirmed intent to reach 75% of the US population this year. While both announcements stunned industry analysts, this battle is only the latest in an ongoing war between the titans.

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