Recent Posts by Tom Tessmer

Tom's expertise is consumer and shopper behavior. He has designed and executed shopper insight projects for nearly 100 companies. Tom leads our testing capabilities including our A/B testing, pricing automation, and others.

Hey Facebook- I'll Stick to the Buy Now Button

I read a recent CNBC article about Facebook’s plans to use AI to offer a new service that they described as “the natural evolution from product recommendations to predictive shipping.” This invention (similar to a previous one announced by Amazon) is based on the assumption that systems can get so accurate at identifying products someone will want to buy that it makes sense to automatically jump to the next step and ship those items right to your door step.

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