Recent Posts by Jordan Eisma


Retail Recon: Shampoo & Conditioner

For the 2nd installment of Retail Recon, we’ve taken a plunge into a category with a rich history and plenty of sophisticated competition: Hair Care. Let’s take a look at who’s winning, how they're winning, and what we can learn about eCommerce from their examples.

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Transform Your Amazon Sales in <45 Days

No matter what you think of Amazon personally, the importance of the online retailer’s selling platform is hard to deny. Amazon’s ability to help your brand reach a broad audience nationally and even globally is unrivaled. In fact, brands you may have never seen before on the physical shelf are establishing themselves every day on the platform and reaching 7 and 8-figure sales faster than what has ever been possible.

But if you’re expecting overnight sales increases the moment your items go online, think again. With over 6 million competing sellers, winning the shopper's attention is really tough. In order to grow profitably, you'll need to implement solid portfolio, marketing, and sales strategies. The road to success is difficult but it doesn't need to be long!

Here are six steps that you can take to improve your Amazon sales in 45 days or less...

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Bullseye or Bust? What's the Deal with Target Plus?

Although they've earned a clearly differentiated position in the world of physical retail, Target has had a rough time when it comes to eCommerce. The retailer doesn't even make the top-10 list of US eCommerce players. They do, however, have some momentum going for them at the moment (25% sales growth on eCommerce YOY) and are now looking to push that further by launching their own unique version of the eCommerce marketplace called Target+. Let's have a look at what they're building and evaluate what it could mean for brands...

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