Jordan Eisma

Jordan Eisma

Articles By Jordan Eisma

Retail Recon: Shampoo & Conditioner

For the 2nd installment of Retail Recon, we’ve taken a plunge into a category with a rich history and plenty of ...

Transform Your Amazon Sales in <45 Days

No matter what you think of Amazon personally, the importance of the online retailer’s selling platform is hard to deny. ...

Bullseye or Bust? What's the Deal with Target Plus?

Although they've earned a clearly differentiated position in the world of physical retail, Target has had a rough time ...