Recent Posts by Chris Sheldon

Retail Recon: Scouting Out PepsiCo's New DTC Site

The pressure to break into eCommerce has been growing for years. With Amazon's meteoric rise to power, ever-shifting online consumer presence, and most recently, Walmart's ascendancy in the space, there has never been a more important time to jump in.

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Choosing the Right Partner for Amazon Programmatic Media (DSP)

If you’re reading this, you’re likely already familiar with Amazon’s “bottom of funnel” pay-per-click (PPC) advertising options, like their Sponsored Products and Sponsored Brands. While these PPC options are often the foundation of your Amazon brand growth, there’s a whole other world of “top of funnel” Amazon advertising that allows you to target more finely and to express your message in more robust ways.

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