BOLD brings together proven CPG experts and emerging digital talent to create custom eCommerce departments for our clients.
Among other senior leadership experiences, Allan was selected by the world's biggest CPG company to lead direct eCommerce globally for a range of brands including Gillette, Old Spice, and SK-II. In addition to leading our team, he owns BOLD's strategies and eCommerce "playbook."
For over 20 years at P&G, Horacio has built brands around the globe and reignited struggling businesses. He is a master at defining and executing winning strategies on retail platforms like Amazon and Walmart.com. He is a relentless brand optimizer with a winning spirit.
Having built several brands "from scratch," Lisa has over 15 years of eCommerce experience. A top-rated seller, she knows how to achieve impeccable metrics on the top eCommerce marketplaces. She's an expert in sourcing, supply chain, and customer service.
Karla’s extensive background in team building, project management, accounting, and human resources makes her an indispensible part of the team (aka our work mom). She makes sure we have everything we need to do our best and has been instrumental in Bold’s growth.
Justin is a true visionary who creates new ideas and turns them into compelling executions. His experience includes brand development, packaging, digital, and in-store. When it comes to crafting content that converts browsers into buyers, he’s one of the best.
A native of Toronto, Canada, Natalie has spent the past 15 years working with top-tier retailers and brands including Abbott Nutrition, Barilla, Walmart, and L’Oréal. She's data-driven in all she does and influencing shopper behavior is one of her super powers.
Daina is a classically-trained CPG marketer with brand leadership experience at companies such as P&G, Coty, and SC Johnson. She has a sharp eye for brand equity and marketing optimization, allowing her to develop and enhance winning plans for our clients.
Carolina moved to the US from Colombia to earn her MBA in Marketing. She spent 12 years developing brands and successful businesses for companies like Nestle, DIRECTV/AT&T and Avon, specializing in leading brand strategy and complex integrated marketing plans.
Leveraging over 13 years of experience working with startups and the "Big 4" consulting firms and an MS degree in Human Computer Interaction, Marcel helps our clients build, grow, and scale their businesses on Amazon, Walmart, and Instacart.
We do the right thing, always, even when it's a harder road to follow. With every decision, we aim to improve the lives of our clients, our employees, and our community.
We believe that anything is possible, and we audaciously chase the win. eCommerce is our battlefield and we're always on the offensive.
We are fearlessly creative and hunger for new ideas that break new ground. We encourage smart risks within our team and challenge our clients to do the same.
We choose courage over comfort and never shy away from what we don't know. The answers are almost always out there, and when they're not, we create them.
We laugh in the face of adversity and we never, ever take ourselves too seriously. We accomplish more when we enjoy what we do and who we do it with.