Our Team

Among other senior leadership experiences, Allan was selected by the world's biggest CPG company to lead direct eCommerce globally for a range of brands including Gillette, Old Spice, and SK-II. In addition to leading our team, he owns BOLD's strategies and eCommerce "playbook."

For over 20 years at P&G, Horacio has built brands around the globe and reignited struggling businesses. He is a master at defining and executing winning strategies on retail platforms like Amazon and Walmart.com. He is a relentless brand optimizer with a winning spirit.

Having built several brands "from scratch," Lisa has over 15 years of eCommerce experience. A top-rated seller, she knows how to achieve impeccable metrics on the top eCommerce marketplaces. She's an expert in sourcing, supply chain, and customer service. 

Karla’s extensive background in team building, project management, accounting, and human resources makes her an indispensible part of the team (aka our work mom). She makes sure we have everything we need to do our best and has been instrumental in Bold’s growth.

Justin is a true visionary who creates new ideas and turns them into compelling executions. His experience includes brand development, packaging, digital, and in-store. When it comes to crafting content that converts browsers into buyers, he’s one of the best.

Darcy has worked in the apparel industry for over 15 years, during which she has cultured new opportunities with major retailers and ensured profitable growth. Outside of work this proud mother of two is also a world champion in Jiu Jitsu.

A native of Toronto, Canada, Natalie has spent the past 15 years working with top-tier retailers and brands including Abbott Nutrition, Barilla, Walmart, and L’Oréal. She's data-driven in all she does and influencing shopper behavior is one of her super powers.

Carolina moved to the US from Colombia to earn her MBA in Marketing. She spent 12 years developing brands and successful businesses for companies like Nestle, DIRECTV/AT&T and Avon, specializing in leading brand strategy and complex integrated marketing plans.

Christina has extensive experience in building brands and has previously worked for companies like Abbott and Milkadamia. She is a natural leader who celebrates talent, empowers others, and inspires those around her to embrace challenge.

Matt got his start 12 years ago as a Category Manager with CSN Stores (now Wayfair). He has helped multiple brands navigate the eCommerce ecosystem across many retail platforms, and he brings to BOLD a wealth of experience in strategic planning and execution.

Leveraging over 13 years of experience working with startups and the "Big 4" consulting firms and an MS degree in Human Computer Interaction, Marcel helps our clients build, grow, and scale their businesses on Amazon, Walmart, and Instacart.